Privacy Policy

Swedishrope.com is owned and operated by AB Knut Westerbergs Repslageri, company registration number 556073-7750, Fjärilsgatan 27, 603 61 Norrköping, Sweden.
The company is the data controller for the processing of personal data on this website.

If you have any questions about how we process your personal data, you are welcome to contact us.

Contact details
AB Knut Westerbergs Repslageri
Fjärilsgatan 27, 603 61 Norrköping, Sweden
E-mail: info@swedishrope.com

We may collect personal data when you:

• contact us through a contact form
• send us an e-mail
• visit our website
• accept cookies or other tracking technologies

Examples of data we may process include:

• name
• e-mail address
• phone number
• company name
• the content of your message
• IP address
• information about how you use the website, such as pages visited, time spent on the site, device, browser, and approximate geographic location

We only collect data that is relevant for the purpose and process it in accordance with the fundamental principles of the GDPR, including data minimisation, purpose limitation, and storage limitation.

We process personal data in order to:

• respond to inquiries sent via contact forms or e-mail
• provide service and feedback to those who contact us
• improve our website, content, and user experience
• analyze website traffic and usage
• comply with legal obligations where required by law

We process personal data on the basis of the following legal grounds under the GDPR:

• Legitimate interest – in order to respond to incoming inquiries, manage communication with you, and analyze the use of the website in a reasonable and proportionate manner.
• Consent – where required, for example for certain cookies and tracking technologies.
• Legal obligation – where we are required to retain certain data under applicable law or to handle legal claims.

The GDPR requires that the processing of personal data has a valid legal basis.

When you contact us through a form or by e-mail, we process the information you provide yourself. We use this information in order to handle your matter and respond to you.

We ask that you do not send sensitive personal data through the form, such as health information, personal identity numbers, or other information that is not necessary for your inquiry.

We use cookies and similar technologies to make the website function properly and to understand how it is used. This may include analytics tools such as Google Analytics, Google Tag Manager, Microsoft Clarity, and similar services.

These tools may collect information such as:

• IP address
• device and browser information
• pages visited
• time of visit
• how you interact with the website

Please read more about how we handle cookies in our Cookie Policy.

We retain personal data only for as long as necessary for the purposes for which it was collected.

As a general rule:

• data from contact forms and e-mails is stored for as long as needed to handle the matter and for reasonable follow-up
• analytics data is stored according to the settings applied in each analytics tool
• data may be stored for a longer period where required by law or where necessary to establish, exercise, or defend legal claims

The GDPR is based on the principle that personal data should not be kept longer than necessary.

We do not sell your personal data and do not disclose it to third parties except where necessary to operate the website and our business.

We may share data with, for example:

• web hosting and technical operations providers
• contact form service providers
• analytics and statistics service providers
• IT service providers and support partners

These recipients may only process the data in accordance with our instructions and applicable data protection laws when acting as our data processors.

Some of our technical service providers may process personal data outside the EU/EEA. Where such transfers occur, they will take place with appropriate safeguards in accordance with the GDPR.

This may, for example, be relevant if we use international analytics or cloud services.

Under the GDPR, you have the right to:

• receive information about how your personal data is processed
• request access to your personal data
• request correction of inaccurate data
• request deletion of your data in certain cases
• request restriction of processing in certain cases
• object to processing based on legitimate interest
• in certain cases, receive your data in order to transfer it to another party

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) if you believe that your personal data has been processed incorrectly.

To exercise your rights, please contact us using the contact details above.

We take appropriate technical and organizational security measures to protect personal data against unauthorized access, loss, alteration, or other unlawful processing. The GDPR requires that personal data be protected through appropriate security measures.

We may update this Privacy Policy from time to time. The latest version will always be published on Swedishrope.com.